This week marks an important week for all green skincare junkies. Dr. Bronner's
Magic Soaps filed a claim against organic "cheater" brands this past March claiming that their labels mislead consumers. Dr. Bronner's took the case to court in California on October 8th and the court granted permission to proceed with the case.
"Culprit brands include Avalon "Organics", Jason "Pure, Natural & Organic", Nature's Gate "Organics", Kiss My Face "Obsessively Organic", Giovanni "Organic Cosmetics", Head "Organics", Desert Essence "Organics" and Stella McCartney's CARE "100% Organic". The culprit certifiers are OASIS and Ecocert; Estee Lauder is also a defendant due to its expressed intent to enter the market under its Aveda brand with misleading OASIS certified "organic" products." --Organic Consumers Association
Yesterday, October 16th, the first two companies, Ikove and Juice Beauty, decided to settle with Dr. Bronner's and avoid litigation.
Many of the other brands have vowed to become fully organic by 2010. Too bad we beat them to it!
For more information, please visit: http://www.organicconsumers.org/bodycare/index.cfm
